IAA brings global advertising agenda to Africa

April 27th – 28th conference in Ghana the first of its kind bringing together advertising and marketing experts in Africa

NEW YORK, Feb. 4, 2015 / PRNewswire — Leading advertising and marketing professionals from Africa and around the world will converge on Ghana this April, for an industry leadership conference hosted by the International Advertising Association (IAA).

The “Africa Rising | The New Consumer Generation” Leadership Conference in Accra, Ghana will provide insights into the latest consumer and brand trends in the advertising industry in Africa. It will be held from 27th – 28th April, 2015 at the Movenpick Ambassador Hotel, Accra.

Faris Abouhamad, IAA Chairman and World President said, “This conference is a must-attend event for anyone who is serious about doing business in what is being dubbed as the next big growth market. It will give attendees the opportunity to network with advertising industry leaders from Africa and around the world.”

“Emerging and established brands in Africa will also benefit from insights on the latest international advertising trends and how they apply to local markets.”

Norkor Duah, IAA Vice President of Development in Africa said, “This is a unique opportunity for advertising and marketing professionals in Africa. Our exciting line up of speakers will cover topics including the emerging consumer generation, impact of mobile and e-commerce, self-regulation in the advertising industry, and an analysis of the media landscape in Africa.”

Conference speakers include: Faris Abouhamad, IAA Chairman and World President; Michael Lee, IAA; Yaw Boateng, McKinsey & Company; Julian Boulding, thenetworkone; Samuel Ashitey Adjei, Ecobank Ghana; Jeffrey Cole, Center for the Digital Future, USC Annenberg School; Norkor Duah, Lowe Accra; Erich Joachimsthaler, Vivaldi Partners; Yaw Nsarkoh, Unilever Nigeria; Joel Edmund Nettey, Innova DDB Ghana; Susan N. Omanga, Exclamation Marketing Ltd.; Mike Saunders, DigiLab; Brett Bivans, International Alliance for Responsible Drinking.

For more information contact:

Michael Lee, IAA Managing Director        Norkor Duah, IAA VP Development, Africa
E-mail: michael.lee@iaaglobal.org         Email: norkor@lowelintas.com.gh
Tel: + 1 646 722 2611 or + 1 203 252 7319

International Advertising Association

The International Advertising Association (IAA), headquartered in New York, was founded in 1938 to champion responsible marketing. The IAA is a one-of-a-kind global partnership whose members comprise advertisers, media, advertising and public relations agencies, media companies, and academics. Visit www.iaaglobal.org.

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